A crowning achievement for any brand or business is when their name becomes so commonly used that it becomes a verb or a noun. We “hoover” our carpets with many different makes of vacuum cleaner. People make a “xerox” of a document. We “google” information using a variety of search engines. The brand or business names which achieve this dictionary status are part of a very small and exclusive group. Similarly noteworthy is when an international style or movement is named after the person or business which originally created the style. This brings us to our featured “brat style” bobber.